​I know that feeling when you’re moving fast, decisions are heavy, and most of the time - no one to lean on. Because I chose this path myself.

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I started my career in structured environments — Big4 consulting, investments, and corporate development — and eventually grew into a Vice President role.
At the peak of that corporate path, I made a deliberate choice: to step into uncertainty and build my own agritech startup.

 

No perfect timing. No safety net. Just a clear understanding - I need go there.

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Since then, I’ve built and scaled a data-driven startup across 10 international markets, raised capital, worked with investors, defined go-to-market strategies, refined product-market fit, rebuilt business models, and made decisions when there was no obvious “right” answer.

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Along the way, I learned something essential:
Founders don’t fail because they lack frameworks.
They struggle because they’re often alone with complex decisions.

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Today, I work with startup founders as a strategic partner — not just a consultant.

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Yes, I help with:

• go-to-market and ICP,

• product-market fit,

• fundraising and investor strategy,

• business models and scaling decisions.

 

But more importantly, I stay close when the context is messy, the pressure is high, and the path forward isn’t obvious.​

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If you’re building something ambitious and need a calm, experienced partner to think with — not above you, not instead of you, but with you — I’m here.